Finding a location has become very easy these days. When you have a local company, you must also have a map that will help people find their way to your business. You may have seen the websites of restaurants with proper locations on Google Maps. It is quite easy to get and can be a game changer for the local search ranking. By entering the address of your business in a Google Map, you are literally inviting customers to visit your company. Most people try locating a particular place from their mobile. If they get an address of your company on Google Map, they can easily find out where you are located. This also improves the trustworthiness of the company towards the potential customers. The more specific your location on the map is the better chances of ranking higher in the local search ranking.
Enlist your company on Online Directories
The entire concept of search engine optimization works on the basis of how many people know about your company. One of the best ways to make sure that more and more people know about your business is by listing your company in the online directories. This may seem to be expensive initially, but once you start getting responses, you will be amazed to see how valuable this small idea can be to better the local search rankings. There are many online directories that offer free listings and a weblink for your company. Take full advantage of these directories and also search for some of the most popular directories that offer the best local search results. Some of these directories will also help you get additional citations that can not only help search rankings, but also make sure that your company is one of the most searched on the internet.
Claiming the Google Places page
Google Places is nothing, but Google’s very own business directory. Just like a phonebook, Google keeps a track of all the businesses that are around. If your business has existed for a few years, then Google will automatically update the information of your website. But, if your company is relatively new, you can always visit Google Places and go to “Get started”. You can check the status of your company’s existence on Google Places by entering the local phone number. If it doesn’t show up, you can ask for a postcard or verification call from Google. The best thing to do would be to create a listing right from scratch. This will help you to edit all the information accurately.
Optimizing social profiles
Participating in various social media websites have become a common phenomena these days. Almost every company has their official Facebook or Twitter page where people can like that page and get more information regarding the company. This idea has become very popular because millions of people are logged into social media networking websites at the same time. By creating a page for your company, you can easily rank higher in your local search engine because it would automatically promote your website and in turn your company will reap its benefits.